Founder and Chairman of Wildfire Alliance, Inc., Dr. McCrensky is CEO of Marketshare Management, Inc., a consulting firm specializing in strategic partnering for accelerating go-to-market strategics, and its investment arm, Marketshare Capital. Jay also heads up the collaborative Alumni Angel Group, one of the leading angel investment groups in the Washington, DC area. Additionally, he is co-founder and US Managing Partner of the COVID Control Consortium, an association and accelerator of twenty advanced technology companies with pandemic control solutions.
After graduating from the US Naval Academy, Dan spent 25 years in the Navy, retiring as Captain. He then went on to spend nearly a decade at Intel in supply chain management before starting his own consulting firm, Enlovation, Inc., helping businesses transition new ideas from research into innovative products. Dan also recently completed a ten-year term as a member of the board of directors of the Energy Trust of Oregon.
Jim was President and Managing Partner of Firebreak Spray Systems, the predecessor company to Wildfire Alliance. He was also owner and head of new product development at Diligence Corp. Jim holds 13 issued US patents and has 6 patents pending in humidification, sanitation technologies, biocidal emitter/reactor devices and fire retardant applications equipment.
Brian has nearly four decades of experience in commercial insurance and industrial and construction safety. He is a founding Board member of the Construction Industry Crime Prevention Program and has worked in conjunction with fellow safety professionals to establish the monthly Oregon Construction Safety Summit. He has received numerous awards for his leadership in construction safety and teaches safety standards and law classes at as well as guest lectures at colleges throughout Washington and Oregon.
George is a highly regarded attorney, venture capitalist and co-founder of numerous publicly traded companies. He has served as a governor of the Washington State Bar Transportation Commission and on the Washington State Bar Association as well as president of numerous other civic and private organizations , including the Bellevue School Board.
Our management team is supported by an incredible board of advisors, all of whom have years of experience in related fields.
Dick DeMarle, an experienced general manager with stints at Eastman Kodak, TRW, Siebe PLC and Kidde PLC, has a proven track record with manufacturing companies of fire protection equipment, industrial controls, automotive parts and appliance components. As President of Kidde North America Industrial Fire Protection he oversaw the growth and profitability improvement of Kidde’s North American industrial fire protection businesses. Mr. DeMarle graduated from Cornell University with a BS in Civil and Environmental Engineering and has an MBA from Stanford University.
Steve is the former CMO of Wildfire Alliance. Previously he held key marketing and communications positions in technology and clean energy companies, both as a founding member of numerous companies and as a consultant with leading PR and marketing firms. Most recently he led the California policy team as well as the marketing, communications, business development and software teams at Advanced Energy Economy, a leading voice for the array of zero-carbon technology companies and their customers.
Randy Lyle is principal at Wildfire Mitigation Strategies and a 45-year veteran of the fire industry. He spent 32 years with the California Department of Forestry and Fire Protection (CAL FIRE), retiring in 2007 as a Division Chief in San Diego. Subsequently he served as fire program manager and helicopter specialist with San Diego Gas & Electric. Since establishing his consultancy, Wildfire Mitigation Strategies, he has worked with electric utilities across the western US, including authoring wildfire mitigation and public safety power shutoff plans in Oregon, New Mexico, Colorado, Wyoming and South Dakota. He has received numerous awards for his work in developing situational awareness tools and enhancing public safety around wildfires.
Buddy Payne's career began in 1993 in both the United States and Canada serving as a wildland, structural, and volunteer firefighter. He also apportioned his duties to being an E.M.T and First Responder starting in Matanuska-Susitna Fire Academy. He then joined Mat-Su Fire Department Station 61 in Wasilla Alaska, then moved on as a wildland fire fighter with Blacktimber Wildland Services, and volunteered in Bend, Huntington, Baker City, and Sumpter, Oregon.
Besides working structrual and rural fires in Central and Eastern Oregon, he was also an International Wildland firefighter and a Type II and Type IIII Engine Crew Boss, a consultant for the 1998 Florida Firestorm, and a contracter of N.A.S.A. during the Space Shuttle Columbia Distaster Recovery Effort.
Bill Koffel is President of Koffel Associates and a Fellow of SFPE. Mr. Koffel has a B.S. in Fire Protection Engineering from the University of Maryland and has more than 40 years of experience. He is recognized as an expert in the fire protection and life safety aspects of codes and standards. Bill is active in the codes and standards development processes of the ICC, NFPA, SFPE and UL. He has served on over 33 NFPA technical committees and is an approved NFPA instructor teaching various code-related seminars. Bill has received numerous prestigious awards including the SFPE D. Peter Lund Award and John L. Bryan Mentoring Award; the Glenn L. Martin Medal; and the NFPA Standards Medal.
Mr. Spitzer is a technology and commercial attorney who has a solo legal practice serving entrepreneurs, startups and small, growing companies. Mr. Spitzer has previously served as general counsel and in senior legal positions for entrepreneurial-led growth companies with substantial international operations, including NYSE, NASDAQ and American Stock Exchange listed companies in financial communications, financial services and advanced medical technologies. Mr. Spitzer graduated Lafayette College, A.B. Magna Cum Laude, Phi Beta Kappa with honors in Government and Law. He is a graduate of the Cornell University Graduate School of Business and Public Administration with a M.P.A., and a graduate of the Cornell University Law School with a J.D.
Dr. Samuelson has been president and chief scientist of his own consulting company, InfoLogix, Inc., in Annandale VA for 33 years. He has been a federal policy analyst, consultant, successful high-tech entrepreneur and executive, patented inventor, and an adjunct and research faculty member at several universities. He has over 200 publications. His consulting and research focus on risk-advised decision-making, machine learning, cybersecurity, wargaming, health care policy, and disaster response and preparedness. He holds a doctorate in Operations Research from The George Washington University and a B.A. in statistics from the University of California, Berkeley.
Numerous factors together determine a home’s survivability in a wildfire, including building design and materials, proximity to other homes, fire intensity and ember cast, topography, and other factors. Maintaining proper defensible space, including the application of a long-term fire retardant, will improve your home’s survivability and increase the willingness of firefighters to defend your home, but it cannot guarantee your home’s survival in the event of a wildfire. Wildfire Alliance makes no representations or warranties regarding your home’s survival in the event of a wildfire and disclaims any liability for losses caused by wildfire.
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